Earlier this year, Sotheby’s International Realty® announced an extraordinary partnership with Google, launching the first real estate-branded augmented reality (AR) app. Revealed at the 2018 Mobile World Congress in Barcelona on February 23rd as Google announced the official release of ARCore, its AR Software platform, which enables developers to build augmented reality (AR) apps.
The app allows consumers to visualize a home as their own, making their custom-created interior design prior to the purchase with the use of AR technology, thereby curating the home buying experience. To spark consumer creativity and offer as many options as possible, the Sotheby’s International Realty® brand has also partnered with luxury furniture and accessories marketplace Viyet, a subsidiary of the Sotheby’s auction house allowing the consumer to design and purchase their preferred furniture and accessories through the app.
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