Sotheby’s International Realty® continues to lead the luxury real estate market with new technologies.
In 2016, Sotheby’s International Realty® was the first luxury real estate brand to introduce 3D and Virtual Reality Tours to their website, allowing consumers to fully immerse themselves when searching for a home.
Later that year, Sotheby’s International Realty® launched the Apple TV app, giving consumers the opportunity to explore homes on a screen larger than ever before.
And this year, Sotheby’s International Realty® continued embracing new technologies with the launch of an Augmented Reality app. This extraordinary partnership with Google was announced at the 2018 Mobile World Congress in Barcelona last Friday, February 23rd as Google announced the official release of ARCore, its AR Software platform, which enables developers to build augmented reality (AR) apps.
Google announces app partnership with the Sotheby’s International Realty brand at the 2018 Mobile World Congress
The highly anticipated Sotheby’s International Realty® brand AR app will bring a home’s virtual stagings from perception to reality, allowing users to visualize a house as their own before purchase, adding a new level of curation to the home-buying experience.
While VR transported us to new worlds, AR will transform the world around us. No headsets or glasses required, AR apps use your device’s camera to enhance your surrounding environment, granting you access to space manipulation, heads-up-displays (HUDs), and levels of simultaneous interaction with both real world and digital items in ways previously impossible.
As one of Google’s exclusive launch partners, this relationship is one that will leverage their ARCore platform to its fullest and introduce a ground-breaking, expertly curated app that visualizes different room interiors inside your home to users all over the world.
Mark your calendars, the Sotheby’s International Realty brand augmented reality app will be available for download in the Google Play Store on March 20th.