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About Us

Gulf Sotheby's International Realty prides to be a part of the global Sotheby's International Realty® affiliate network. Partnerships with 20,000 affiliated independent sales associates located in approximately 900 offices in 70 countries and territories give Gulf Sotheby's International Realty an unparalleled edge in locating the best properties and investors.

Headquartered in Dubai, Gulf Sotheby's International Realty focuses on residential and commercial sales and leasing, property management, institutional investments, and project developments in the UAE, New York, Paris, London, New Delhi, Hong Kong, Miami, and more.

Gulf Sotheby's International Realty represents the Sotheby's International Realty® brand in the entire GCC region, including the markets of the UAE, Qatar, Saudi Arabia, Kuwait, Bahrain, and Oman.

Global Reach. Local Expertise.




independent sales associates and brokers worldwide


countries and territories

Unique Property Marketing Strategy

Gulf Sotheby's International Realty understands that property marketing takes a comprehensive set of skills, as well as an integrated marketing plan.

Our Property Marketing Services GCC & Global Reach is designed to intelligently showcase your property with a targeted exposure to a coveted and influential audience. The plan includes innovative and impactful approaches based on current marketing trends, as well as exclusive partnerships with the world's most influential media reaching all corners of the globe.

Gulf Sotheby's International Realty leverages both brand marketing and property advertising to create more opportunities locally and globally. The goal is to present your property to a broad yet targeted audience of potential intenders, tenants and buyers, who value and seek the unique.


  • Photography
  • Videography
  • Interactive Walk-through / Virtual Reality (VR)
  • Dedicated Landing Page
  • Digital & Printed Brochure

GCC Reach

  • gulfsothebysrealty.com
  • Online Media Distribution
  • Premium Property Listing Portals
  • eDM Campaign
  • Bespoke Pay-per-click (PPC) Campaigns
  • Social Media Opportunities
  • haute Magazine
  • Editorial Opportunities
  • Bespoke Events / Open House
  • Property Flyers
  • SMS campaigns
  • Outdoor Signage

Global Reach

  • sothebysrealty.com
  • Online Media Distribution
  • Affiliate Network Property Distribution
  • SIR Mobile - Geo-targeted Search App
  • eGallery
  • eDM Campaign
  • Social Media Opportunities
  • Editorial Opportunities
  • Art & Home Magazine
  • Confidential by the Sotheby's Auction House

Photography & Videography

High-quality photography is paramount for both digital and traditional marketing. Gulf Sotheby's International Realty places a strong emphasis on high-quality, meaningful illustrations of your property's interiors and exteriors. The goal is to curate a carefully orchestrated series of images -from the most interesting angles to the most compelling features - all designed to show your property at its very best.

Gulf Sotheby's International Realty also creates a professionally produced high-definition video for our exclusively listed properties that shares the unique characteristics of a property. Based on the brand's iconography of bold visuals, a property is conveyed in a refined style of shots and smooth transitions with a complementing mood music, providing viewers with a grand and almost-personal tour.

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Providing consumers a content-rich destination that focuses on property, lifestyle and location allows Gulf Sotheby's International Realty to showcase the properties in a compelling way.

gulfsothebysrealty.com presents property details page, which provides potential buyers with high-definition video, high-resolution images, and narration. Building on consumer demand for a more visual search experience, the website also empowers visitors to customise their search based on the home feature most important to them, such as by lifestyle or amenity.

The Editor's Pick is a hand-picked property by Gulf Sotheby's International Realty based on the standards set by the global Sotheby's International Realty® brand. This feature showcases the selected property on the website with highlights on its unique selling points and distinctive characteristics





50+ Million




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Local Awareness

Gulf Sotheby's International Realty's local awareness initiatives hit close to home. These are aimed at promoting your property to potential intenders and buyers who are living in the UAE.

Our local awareness initiatives are strengthened by many strategic approaches including a collaboration with like-minded companies and brands. Such partnership allows us to emphasise further the identity of Gulf Sotheby's International Realty, as well as adds credibility to the properties we represent.

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Digital Campaigns

Properties are launched to the market through a targeted electronic direct mailer (eDM) campaign to a selected list of the company's network based on the parameters of the properties. The eDM campaign runs in sequence during the exclusivity period.

GCC Property Listing Portals

In this fast-paced digital age, real estate listings and search portals act as a boon for those who do not have much time to go out searching for a home to buy or lease. All listings of Gulf Sotheby's International Realty are actively promoted on the UAE's highly visited online real estate portals, including propertyfinder.ae, justproperty.com, dubizzle.com, and bayut.com. These portals are proven to be credible platforms with a high-visit rate among property seekers. According to a listing portal metrics, online property segment attracts more than 3.5 million visits a month.

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sothebysrealty.com / sir.com

sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full-screen high definition videos and photography.

sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.

2016 Key Growth Trends:

  • 21,622,504 visits
  • 45,509,418 total property detail views
  • 100,523,849 page views
  • 280,000 leads from "natural" searches
  • 2015's Most Visited Luxury Real Estate Site
  • 2015 Outstanding Website WebAward by Web Marketing Association
  • 2015 W3 Gold Award by the Academy of Interactive and Visual Arts
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Global Media

With Sotheby's International Realty® strong global media partnerships, Gulf Sotheby's International Realty features the properties through exclusive editorials and custom content series on influential channels, providing unrivalled exposure on global media.

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, our brand utilises hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally.

The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.

Global Social Media Opportunities

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Sotheby's International Realty® uses social media to connect the brand to the vast community of real estate intenders and influencers from across the globe. With 56 million social impressions worldwide, 400,000 visits to sothebysrealty.com via social referrers, thousands of properties showcased, and over 315,000 followers across Twitter, Google+, LinkedIn, Instagram, YouTube, and Pinterest, Sotheby's International Realty® has massive global reach as well as the ability to engage and interact in real-time, creating real, meaningful, and lasting connections.

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Sotheby's International Realty® Cascading Website Platform

Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby's International Realty® network members' websites. Each Sotheby's International Realty® office is a luxury market share leader in their respective territory, allowing Gulf Sotheby's International Realty to deliver personal connections with affluent purchasers in key feeder markets, combining local expertise with global reach.

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SIR Mobile

SIR Mobile is the only luxury real estate mobile app that utilises state-of-the-art technology to connect luxury properties with affluent buyers through Geo-targeting and advanced search features. SIR Mobile works on Android, Apple and Blackberry, and is available in 63 countries and territories worldwide.

Features include:

  • GPS Search: allows app users to find the closest homes to wherever they are
  • Map Draw Tool: enables app users to draw their own custom search
  • Driving directions to the homes that interest the app users or property buyers/intenders
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haute showcases the art of luxury living, lifestyle and Gulf Sotheby's International Realty's collection of properties and projects in the UAE, GCC and through the major international metropoles.

haute has a valued readership of UHNWIs/HNWIs and can be found in 5-star hotels, in-flight, and in the first and business class lounges of many leading airlines throughout the region.

A digital version is available on haute-mag.com.

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Confidential by the Sotheby's Auction House

Confidential is a marketing opportunity to expose a listing, which is truly confidential and not on the market in any way. This is a marketing piece, which the Sotheby's International Realty® has developed closely with Sotheby's Auction House to showcase a selection of unique and exceptional homes, which are not currently available to the general market. It is a password protected electronic brochure, which features 8 to 10 confidential properties from around the world.

Sotheby's Auction House's clients include:

  • 71 of Forbes' 100 World's Richest People
  • 253 of Forbes' 400 Richest Americans
  • 78 of Forbes' Top 100 Richest Americans
  • 86 of Forbes' Top 500 CEOs
  • 12 of Forbes' 400 50 Under 40 List
  • 60 of Worth Magazine's Benefactor 100 List

Extraordinary Advantages

The expertise and skills of our Global Property Consultants, combined with the extraordinary support and resources from the global Sotheby's International Realty® affiliate network are powerful advantages that set our company apart

Unique Perspectives

'Go beyond the extraordinary,' a purpose consistent with our corporate and brand vision.

Precision and Flexibility

Every home is unique. For this, we put high regard in realising the distinctive character of your property so we can represent it efficiently.

Unique Marketing

To date, over 1 billion media impressions were delivered globally, and an astounding 140,000,000+ views across all of our partner sites annually have been recorded.

In-depth Local Knowledge

Our global property consultants are experienced real estate professionals with a consistent track record in the markets of the UK, Americas and Middle East, which attests to our credibility to represent any property from anywhere in the world.

Extraordinary Partnership

Our relationship with you is always uncompromising. You are offered further with global insights and opportunities, and professional and discreet representation and referrals.

Global Network

Our affiliate in the global Sotheby's International Realty® network enables us to represent your property to our reputed connections and partners worldwide, which comprise of more than 19,000 affiliated independent sales associates located in approximately 845 offices in 63 countries and territories.


We welcome the opportunity to represent your property with its well-deserved stature and attention

If you would like one of our Global Property Consultants to discuss with you in person the powerful advantages of listing your property with us, or to request for more information, please register your details below.

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Gulf Sotheby’s International Realty prides in upholding a name and franchise renowned for years of expertise and successful sales of precious possessions and prestigious properties from around the world. In affiliation with Sotheby’s – one of the world’s largest brokers of fine arts and collections, and Sotheby’s International Realty® – the most prestigious real estate brand, our reputed identity empowered us to gain the trust and confidence of a client base that includes some of the most notable members of the society worldwide. Headquartered in Dubai, Gulf Sotheby’s International Realty encompasses markets across the GCC, including Qatar, Saudi Arabia, Kuwait, Bahrain and Oman. Partnerships with more than 900 affiliate offices with over 20,000 agents in over 70 countries and territories through the Sotheby’s International Realty® network give Gulf Sotheby’s International Realty an unparalleled edge in locating the best properties and investors. Through this rare level of brand recognition and global footprint, Gulf Sotheby’s International Realty is able to match the most coveted properties with international buyers and intenders.