REPUTATION . LEGACY . HISTORY
London . New York . Geneva . Milan . Paris . Zurich . Hong Kong
Gulf Sotheby’s International Realty prides to be a part of the global Sotheby’s International Realty® affiliate network. Partnerships with 20,000 affiliated independent sales associates located in approximately 880 offices in 70 countries and territories give Gulf Sotheby’s International Realty an unparalleled edge in locating the best properties and investors.
Headquartered in Dubai, Gulf Sotheby’s International Realty focuses on residential and commercial sales and leasing, property management, institutional investments, and project developments in the UAE, New York, Paris, London, New Delhi, Hong Kong, Miami, and more.
Gulf Sotheby’s International Realty represents the Sotheby’s International Realty® brand in the entire GCC region, including the markets of the UAE, Qatar, Saudi Arabia, Kuwait, Bahrain, and Oman.
Gulf Sotheby’s International Realty understands that property marketing takes a comprehensive set of skills, as well as an integrated marketing plan.
Our Property Marketing Services GCC & Global Reach is designed to intelligently showcase your property with a targeted exposure to a coveted and influential audience. The plan includes innovative and impactful approaches based on current marketing trends, as well as exclusive partnerships with the world’s most influential media reaching all corners of the globe.
Gulf Sotheby’s International Realty leverages both brand marketing and property advertising to create more opportunities locally and globally. The goal is to present your property to a broad yet targeted audience of potential intenders, tenants and buyers, who value and seek the unique.
High-quality photography is paramount for both digital and traditional marketing. Gulf Sotheby’s International Realty places a strong emphasis on high-quality, meaningful illustrations of your property’s interiors and exteriors. The goal is to curate a carefully orchestrated series of images –from the most interesting angles to the most compelling features – all designed to show your property at its very best.
Gulf Sotheby’s International Realty also creates a professionally produced high-definition video for our exclusively listed properties that shares the unique characteristics of a property. Based on the brand’s iconography of bold visuals, a property is conveyed in a refined style of shots and smooth transitions with a complementing mood music, providing viewers with a grand and almost-personal tour.
Providing consumers a content-rich destination that focuses on property, lifestyle and location allows Gulf Sotheby’s International Realty to showcase the properties in a compelling way.
gulfsothebysrealty.com presents property details page, which provides potential buyers with high-definition video, high-resolution images, and narration. Building on consumer demand for a more visual search experience, the website also empowers visitors to customise their search based on the home feature most important to them, such as by lifestyle or amenity.
The Editor’s Pick is a hand-picked property by Gulf Sotheby’s International Realty based on the standards set by the global Sotheby’s International Realty® brand. This feature showcases the selected property on the website with highlights on its unique selling points and distinctive characteristics
Gulf Sotheby’s International Realty’s local awareness initiatives hit close to home. These are aimed at promoting your property to potential intenders and buyers who are living in the UAE.
Our local awareness initiatives are strengthened by many strategic approaches including a collaboration with like-minded companies and brands. Such partnership allows us to emphasise further the identity of Gulf Sotheby’s International Realty, as well as adds credibility to the properties we represent.
Properties are launched to the market through a targeted electronic direct mailer (eDM) campaign to a selected list of the company’s network based on the parameters of the properties. The eDM campaign runs in sequence during the exclusivity period.
sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full-screen high definition videos and photography.
sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.
2016 Key Growth Trends:
With Sotheby's International Realty® strong global media partnerships, Gulf Sotheby’s International Realty features the properties through exclusive editorials and custom content series on influential channels, providing unrivalled exposure on global media.
With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, our brand utilises hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally.
The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.
Sotheby’s International Realty® uses social media to connect the brand to the vast community of real estate intenders and influencers from across the globe. With 56 million social impressions worldwide, 400,000 visits to sothebysrealty.com via social referrers, thousands of properties showcased, and over 315,000 followers across Twitter, Google+, LinkedIn, Instagram, YouTube, and Pinterest, Sotheby’s International Realty® has massive global reach as well as the ability to engage and interact in real-time, creating real, meaningful, and lasting connections.
Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty® network members’ websites. Each Sotheby's International Realty® office is a luxury market share leader in their respective territory, allowing Gulf Sotheby’s International Realty to deliver personal connections with affluent purchasers in key feeder markets, combining local expertise with global reach.
SIR Mobile is the only luxury real estate mobile app that utilises state-of-the-art technology to connect luxury properties with affluent buyers through Geo-targeting and advanced search features. SIR Mobile works on Android, Apple and Blackberry, and is available in 63 countries and territories worldwide.
haute showcases the art of luxury living, lifestyle and Gulf Sotheby’s International Realty’s collection of properties and projects in the UAE, GCC and through the major international metropoles.
haute has a valued readership of UHNWIs/HNWIs and can be found in 5-star hotels, in-flight, and in the first and business class lounges of many leading airlines throughout the region.
A digital version is available on haute-mag.com.Read online
Advertising your properties in one of the signature publications of Sotheby’s Auction and Sotheby’s International Realty®.
Sotheby's Magazine / Art & Home is the literary collaboration capturing the art & real estate world presented by Sotheby's & Sotheby's International Realty. This lavish larger format magazine enriches readers with sophisticated content related to the art and real estate world. This large format lavishly produced magazine has been created for a sophisticated global audience with a passion for fine art, beautiful environments, extraordinary jewels and watches, wine, travel and of course exquisite homes - all the elements of an extraordinary life.
Confidential is a marketing opportunity to expose a listing, which is truly confidential and not on the market in any way. This is a marketing piece, which the Sotheby's International Realty® has developed closely with Sotheby’s Auction House to showcase a selection of unique and exceptional homes, which are not currently available to the general market. It is a password protected electronic brochure, which features 8 to 10 confidential properties from around the world.
Sotheby’s Auction House’s clients include:
London . New York . Geneva . Milan . Paris . Zurich . Hong Kong